Over many years there have been many ideas of how a music video should be shown and how stereotypes have been portrayed. when looking closer into some pop videos today you ca see the way women have been sexualised and the males portrayed as the domineering character.
For example in videos such as "California Gurls" by Katy Perry and Snoop Dogg show the sexualisation of the girls in minimal clothing and refers to capitalism and the ideas of a material world and the American dream.
Not only does they sexualise the characters but can also show extreme scenes of violence and conflict; NME looked into the 20 most controversial music videos over time, and commented on what happened in them.
There has been many news articles about the way music videos have been produced and the way the media have percieved it.
http://www.guardian.co.uk/media/2011/sep/30/ofcom-television
When researching into other music videos and reviews i have learnt that when making a video we have to be sensitive towards our intended audience and not influence them in a bad way for example if our target audience is for people aged 15 and under we have to be careful not sexualise the women too much in the mise-en-scene or how we dress them which seems to have been a big issue in the contemporary media. also we have to look into what possible social aspect may effect the video, NME has showed us the some videos have been deemed as politically incorrect and we will need to plan our video according.
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