This question specifies the age of our target audience; we have targeted our music video for ages 15 - 18, middle to late teens. As this was our target audience we chose participants around this age so that we obtained relevant data that we could use. We surveyed 20 people; 19 of which were 13 - 19, 1 of which was 20 - 30.
This question specifies the gender of our questionnaire participant. The data shows that we questioned 13 males and 7 females. We feel that the song we have chosen to make a music video on appeals to both genders but sways more to the male gender, therefore we questioned slightly more males than females so that our results were more helpful.
This question specifies what genre of music our target audience listen to most. The data obtained shows that indie/ acoustic music was the most popular choice for our target audience; therefore we decided to make a music video for Ellie Goulding - Be mine (ft Erik Hassle) as it fits the genre our target audience like listen to most.
This question specifies how our target audience watch music videos. The data illustrated in the pie chart is that our target audience use a variety of different technologies/ gadgets to view music videos. This has informed me that when we advertise our music video we need to make it available to view on TV, mobile phones and online so that it can be viewed by our target audience.
This question specifies what our target audience prefer in a music video. The results show that a narrative story line is the most popular choice so therefore we decided it would be best to do that in our own music video.
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