Monday 3 October 2011

DigiPak analysis- Pearl Jam




This is an example of a 6 Page Digipak from the band 'Pearl Jam'. When you first see the digipak you see the image of the road which has been continued onto the back page, this may because the band want you to focus on the image and if its continues they will be instantly attracted to it. The image relates to the rule of thirds which means that the audience will be instantly drawn into the images this also the colours used are opposite on the colour wheel making it look odd which is another technique to attract the audiences attention.
The layout is in a horizontal format which suggests the bands stability in the music business and what they do.
As you open up the case there is one  more images page which is in the the rest is just a black with the red and white CDs to stand out. There is also a triangular hole in the case which is filled by the opposinfg image on the instead a 'yeild' sign which means stop, maybe to get the audience to stop and look at the pack.
The text on the digipak is minimal and on the front there is only the bands name in small yet simple typography which reflects the artists themselves and this album.

No comments:

Post a Comment