I have chosen to analyse Ellie Gouldings video of "Your song" as it reflects the song that we have chosen to make a video for; The song we are using is called "Be mine" by Erik hassle featuring Ellie Goulding.
This video varies from what seem to be a home video of scenes of day to day life and days out to a professional look that shows her singing.
The video swaps from high key lighting to what seems to be natural lighting to show the 'home video' effect. This gives the video a natural look. It uses low aperture's and cut ins to draw your eye into a specific object in the video such as the train ticket.
The video features the artists herself in an informal way they show this by the clothes she is dressed in and the scenes they have been set in are informal locations such as the park and on a train that people can relate to easier than the celebrity status that an artist like Ellie Goulding. This can also relate to the song as it talks about the simple stuff in life that people need to be happy.
From looking at this video it can help us determine some ideas for our own video. It is natural and laid back, nothing to elegant using only casual day to day clothing. Using natural lighting and jump cuts it keeps the video clean and simple attracting the audience to the music rather than the video but still leaves the audience captivated.
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