Primary and Secondary research: 22nd September 2011
We aim to complete our research by the 16th. For our primary research we need to look into a variety of different music videos that both reflect our music choice and also others that show us the codes and conventions of videos and how we should go about making our own video. We need to look at a music video and analyse it; looking at the lighting, composition, mise-en-scene and the messages it gives the audience. When looking at our secondary research we need to look at what others think and resource it from a reliable source and check the validty of it. We will need to look at music critics and other music websites.
Target audience research: 25th September 2011
To complete our target audience research we intend on creating a short interview about what they expect within a music video, what they think of a digipak and an advert; we will ask a number of people of different ages and genders and backgrounds to get a wider audience knowledge and create our products on what they want to see, attracting a wider audience. After collecting the data we will evaluate it too show you what we found it. we will then look futher into our audince's by creating short questionaires to hand out to around 20/30 people and see there response we will then collect the data and create graphs toshow our findings.
New media research: 27th September 2011
We need to look into the media we are going to use and how we intend to create our product with them. We will need to explain the products and there capabilities also pick up on there strengths and weaknesses and how we can overcome them.
Cross Media advertising research: 5th October 2011
Finally we will need to look at how the use of cross media advertising will reflect on our product; we will need to look at how products link and how they are related between the video, advert and digipak. To do this we need to look at similar products and look into the running themes and an overall analysis of the packs.
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