Choosen image for our advert...

Before It had been edited

Final Image

We choose this image as we thought it looked better with Jack the male actor looking into the camera so we could directly engage the audience to the advert making it more personal. At the beginning there was a path and a black sign in the background which we felt ruined our images mise-en-scene and therefore took it out using the clone tool in photoshop CS5 as the first screen shot shows. The colours were also to washy in the original image so to change this we went into 'image, adjustments,curves' as you curved the line on the histogram into a gentle 's' shape.

"The key concept with curves is that you can never add contrast in one tonal region without also decreasing it in another. In other words, the curves tool only redistributes contrast. All photographs therefore have a "contrast budget" and you must decide how to spend it — whether this be by spreading contrast evenly (straight diagonal line) or by unequal allocation (varying slope)." (http://www.cambridgeincolour.com/tutorials/photoshop-curves.htm)

We believe by preforming both of these tasks on photoshop the overall image quality has increased and made it suitable for the advert we intend to create.

Contact sheet for ancillary product images

This is our contact sheet we created in Photoshop CS5. It shows all the images we took from our photoshoot for our ancillary products we used the same location as we filmed in and also took into consideration the mise-en-scene. This will directley correspond to our video as we wanted to make sure all our products were similar so we could cross media advertise our product. As you can see images DSC_0127, 0128,0129 are too dark to be used and although we could use photoshop exposure to change the image but would then decrease our image quality.

Booking form for camera

This form is compulsory for us take out the equipment we need from college. It asks us to assess the risks to camera when on location.